Founded on the belief that it’s our responsibility or our kuleana to give back to our community, we've made it our mission to donate 100% of our net profits to local Maui charities and nonprofits. In the Hawaiian language, kuleana can be defined as accepting responsibility with understanding and intent. With each purchase, our customers can know they will have a positive impact on the Maui community.

All of our chocolate is single-origin - they come from a single
location. We source from only the highest-caliber cacao producers and we take care to develop relationships with our sources.

Part of our kuleana is our responsibility to care for the land we’re on. Sustainable practices are foundational to who we are as a company. Our factory is 100% solar powered by 300 kW of solar panels and a 200 kW standby generator, making it the 2nd largest off-grid commercial facility in Maui. Our goal, between the chocolate factory and the farm, is to have a negative carbon footprint.