In the Hawaiian language, kuleana can be defined as accepting responsibility with understanding and intent. It is a value or a way of thinking that gives one a sense of ownership and accountability or carrying out certain responsibilities, and it becomes one’s privilege to do so.
At Maui Ku‘ia Estate Chocolate we believe in sustainable practices and we understand and accept that it is our kuleana to malama (care for) and cultivate the land, grow single-origin cacao and craft one of the world's finest chocolates—right here in our environmentally friendly Lahaina chocolate factory.
These values are embedded in our company’s DNA and shared by all who work here. It is our privilege to be able to give back to the community in which our delicious chocolate is made, by donating 100 percent of our net profits to Maui charities and non-profit community organizations.
Chocolate Kuleana — Serving Our Community